The ask was simple. At the end of each month, Audra was to email the Ivor Andrew staff with two reminders: 1) enter your time sheets, and 2) close your monthly tasks. She definitely did that. But she also did—how do I put this nicely—a whole lot more than that?

Doug Carter, creative director at I//A, is all too familiar with the pitfalls of underwhelming or stock photography. Here’s why you should always pony up for quality and original photos.

It starts with a vaguely hypothetical musing from on high: “We should start content marketing.” Thus decreed, it falls to the marketing team. What next?

For this hypothetical branding exercise, we imagined that Matsumura Fishworks approached us wanting to distance itself from Mr. Sparkle. It landed in 1997, after all. So, the Ivor Andrew design team got to work giving the company a visual identity that could carry it through the 21st century.

We’re back to complain about more license plate designs. You might remember our gripe about how our home state has the single worst license plate in the country. Well, now we’re looking at you, California. Or more specifically, your utter failure of a license plate.

At Ivor Andrew, we’ve built a business by helping our B2B clients free themselves from the overuse of jargon, specs and far too much copy. In that time, we’ve seen every buzzword and we still encounter them daily.

The right marketing strategy for B2B challenger brands can disrupt markets and redistribute attention and buying decisions in their favor.  Here are four keys to getting started.

Whether you’re an IMTS novice or old-timer like me, here are five questions to ask yourself as you formulate your plans for the remainder of 2020 and beyond.

Manufacturing Legacy is a passion project at Ivor Andrew. Our business runs thanks to clients who make tangible, world-shaping things, and the video series is a way we can give back in some small way. Now that we’re 8 episodes in, it seemed like a good time to publish a start-to-finish guide on how a Manufacturing Legacy video is made.

Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune…