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B2B marketing is serious business. But it should also be exciting.

Industrial marketing shouldn’t be boring. At Ivor Andrew, we bring a unique combination of manufacturing knowledge and passion for the art of making. Your company deserves an agency partner that’s on fire about your products and industry, not one that’s just checking boxes and collecting checks.

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There is a great story inside every company.

You’re in business for a reason that is greater than the products and services you offer. Your story is a unique and captivating one, and effectively telling it (our specialty at Ivor Andrew) is a crucial step in creating lifelong customer relationships.

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It's impossible to read the label from inside the jar.

Sales and marketing managers are the experts when it comes to their company, products and customers. This also means they’re too close to properly analyze why someone chooses another company over their own. We stand comfortably outside the jar, ready to deliver that necessary external perspective.

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Authenticity can’t be fabricated.

Humans are wired to spot a fake, which is why dishonest B2B marketing doesn’t pay. But when a true differentiator is identified and communicated, new and loyal customers jump aboard with regularity. It’s the power of an authentic brand.

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The right tools mean nothing without craftsmen and a good plan.

Even if you have the perfect tactics, they won’t do much without strategy and skill. We are dedicated craftsmen at Ivor Andrew. Our tools stay sharp, and we use them to develop B2B marketing that’s equal parts strategic and creative.

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Great brands aren’t born overnight.

Brand building is an investment. Building it over the long term pays higher dividends, and it makes short-term sales activation campaigns more effective. We’ve proven it time and again to our clients, and we stand ready—tools in hand—to prove it to you.