
Who you travel with is just as important as the destination.
Ivor Andrew was founded in 2005 for a simple reason: there didn’t seem to be many B2B marketing agencies that did the heavy lifting required to deliver great work.
Since then, we’ve collected a few beliefs. To us, they are non-negotiable because of an equally simple reason: they get results.
B2B marketing is serious business. But it should also be exciting.
This shouldn’t be boring. We work hard to bring a unique combination of knowledge and passion for the art of making impeccable products. Your company deserves an agency partner that’s on fire about what you create, not one that’s just checking boxes and collecting checks.
1.
There’s a great story inside every company.
You’re in business for a reason that is greater than the products and services you offer. Your story is a unique and captivating one, and effectively telling it (our specialty at Ivor Andrew) is a crucial step in creating lifelong customer relationships.
2.
It's impossible to read the label from inside the jar.
Sales and marketing managers are the experts when it comes to their company, products and customers. This also means they’re too close to properly analyze why someone chooses another company over their own. We stand comfortably outside the jar, ready to deliver that necessary external perspective.
3.
Authenticity can’t be fabricated.
Humans are wired to spot a fake, which is why dishonest marketing doesn’t pay. But when a true differentiator is identified and communicated, new and loyal customers jump aboard with regularity. It’s the lasting power of an authentic brand.
4.
The right tools mean nothing without skill and a good plan.
Even if you have the perfect tactics, they won’t do much without strategy and skill. Our tools stay sharp, and we use them to develop marketing that’s equal parts strategic and creative.
5.
Great brands aren’t born overnight.
Brand building is an investment. Doing it with years—or decades—in mind guarantees higher dividends, and it makes short-term sales activation campaigns more effective, too. We’ve proven it time and again to our clients, and we stand ready, with tools in hand, to prove it to you.
6.