Who you travel with is just as important as the destination.

Ivor Andrew was founded in 2005 for a simple reason: there didn’t seem to be many B2B marketing agencies that did the heavy lifting required to deliver great work.

Since then, we’ve collected a few beliefs. To us, they are non-negotiable because of an equally simple reason: they get results.

B2B marketing is serious business. But it should also be exciting.

This shouldn’t be boring. We work hard to bring a unique combination of knowledge and passion for the art of making impeccable products. Your company deserves an agency partner that’s on fire about what you create, not one that’s just checking boxes and collecting checks.

1.

There’s a great story inside every company.

You’re in business for a reason that is greater than the products and services you offer. Your story is a unique and captivating one, and effectively telling it (our specialty at Ivor Andrew) is a crucial step in creating lifelong customer relationships.

2.

It's impossible to read the label from inside the jar.

Sales and marketing managers are the experts when it comes to their company, products and customers. This also means they’re too close to properly analyze why someone chooses another company over their own. We stand comfortably outside the jar, ready to deliver that necessary external perspective.

3.

Authenticity can’t be fabricated.

Humans are wired to spot a fake, which is why dishonest marketing doesn’t pay. But when a true differentiator is identified and communicated, new and loyal customers jump aboard with regularity. It’s the lasting power of an authentic brand.

4.

The right tools mean nothing without skill and a good plan.

Even if you have the perfect tactics, they won’t do much without strategy and skill. Our tools stay sharp, and we use them to develop marketing that’s equal parts strategic and creative.

5.

Great brands aren’t born overnight.

Brand building is an investment. Doing it with years—or decades—in mind guarantees higher dividends, and it makes short-term sales activation campaigns more effective, too. We’ve proven it time and again to our clients, and we stand ready, with tools in hand, to prove it to you.

6.

Our team:

KEITH BOOTON
// FOUNDER & CEO
The captain that navigates Ivor Andrew’s course. Keith is bilingual Japanese, and has been living the B2B marketing lifestyle since 1997—including almost a decade on the client side. Loves motorcycling, mountain biking and the occasional McRib.
BRIAN KELLY
// PRESIDENT
Fun fact: Brian was our vendor for years. He liked our style so much, he walked in one day and asked for a job. Now BK builds marketing strategy for clients with child-like enthusiasm. Enjoys grilling, sketching, coaching baseball, and anything that gives his four kids a smile.
STEPH BEHRENS
// DIRECTOR OF ACCOUNTS
Never has someone herded the creative team and kept clients happy with such grace. Steph’s work ethic and attention to detail keeps everyone on the same page. She’s a proud Yooper who loves chips and salsa and hates going up the stairs in the dark.
DOUG CARTER
// CREATIVE DIRECTOR
A bold and brilliant creative leader who’s been in the ad game for three decades. When Doug speaks, we listen. He doesn’t love cars more than he loves his family, but it’s close. Avid angler, doughnut eater and hockey fan.
JACK BAKER
// DIGITAL MARKETING STRATEGIST
Jack’s wife says his job has something to do with marketing and computers. NAILED it. He’s our data and analytics wizard with surprising creative skills—he’s a standup comic and children’s author on the side. He’ll also drink all of your Wild Cherry Pepsi, but don’t you DARE offer him Mango Pepsi.
LUKE TRAYSER
// ASSOCIATE CREATIVE DIRECTOR
Our lead copywriter, Luke builds and steers our clients’ brand voices like he was born to do it. He’ll go to his grave believing in conversational copy, no matter how technical the industry. He’s a gamer, breakfast chef and washed up athlete who’s still trying his best out there.
RAFAL ZIELINSKI
// GRAPHIC DESIGNER
If you need a task done with speed and quality, Rafal is your guy. His eye for design and happy-go-lucky demeanor make the days go faster around here. Outside of work, he’s probably doing a jigsaw puzzle with lemonade in hand. While listening to Taylor Swift, of course.
JASON RUGG
// VIDEO EDITOR
Ever watch a video editor work? High recommend. Jason makes the tough look easy, and his touch takes work from good to great. He’s a voiceover artist, a Fincher/Tarantino guy, a Coke Zero apologist and won’t ever pass up an airport Cinnabon.
GIANNA (MICELI) ARCIVAR
// ACCOUNT MANAGER
If you need your marketing to hit deadlines and KPIs, G-Unit is who you want at the helm. A prolific reader, TikTokker and vegetarian chef, she’s well-rounded and adventurous, quick to empathize and even quicker to help out. She’s been skydiving, proudly waves at fellow Jeep owners and loves goats so friggin much.
JACK KING
// SENIOR DESIGNER
Our go-to for inspiring visuals, Jack brings invaluable design skills—and soccer ball juggling skills—to the creative team. He’s a Stevie Wonder aficionado, an insatiable chocolate chip cookie devourer and would probably defeat Charlie Day in hand-to-hand combat.
LAWRENCE MATUSIAK
// CINEMATOGRAPHER
Lawrence is exactly who you want behind the camera on a shoot. He’s calm, open to new ideas and, most importantly, his chops are off the charts. He can’t live without exercise, he survived a lightning strike and he knows exactly one breakdance move.
CHRISTINE CHOW
// ACCOUNT MANAGER
Want a combo of work ethic, professionalism and humor? Tough luck, because Christine is ours. She puts clients and colleagues at ease while moving mountains for them. Maker of legendary orchard salads, quilts and humans. Still not over the Daft Punk breakup.
ALI DORN
// ACCOUNT MANAGER
How impressive is Ali? We hired her despite her love of LaCroix. She’s driven, client-focused and always on point. At home, she gets filled up by the Cubs, Huskers and her pooch, Porter, and she might be the only person on earth who’s ordained, been skydiving and cried at a Shania Twain concert.
AMY BRINKWORTH
// MARKETING SPECIALIST
Amy is a paddle tennis ringer, two-time Polar Plunge survivor and cool mom to two super cool boys. Her calm demeanor and willingness to help are huge morale boosters around here, as are all the desserts she bakes with her family. Her secret talent is getting people on the dance floor, so keep your head on a swivel.
SUSAN BOOTON
// HUMAN RESOURCES
Susan is a firm believer that together, we can do hard things. Thanks to her years at large downtown ad agencies, she brings efficiency and care to the processes at Ivor Andrew. At home, she’s a boy mom, a dog mom and spouse to Keith.
COLLEEN CAKORA
// DIRECTOR OF STRATEGY
Fueled by Diet Coke and positivity, Colleen sets our clients’ futures with foresight and impeccable skill. She’ll attack Taco Bell to this day, and you can tell she’s a great hang because The Darkness and Ratatat made two of her favorite albums.
HARRISON GERARD
// ART DIRECTOR
With a fearless spirit and insatiable drive for good creative, Harrison is who you want at the helm if you want a brand that’s remembered. He’s a fan of 80s movies and 90s TV that had Files in the title (X or Forensic, your pick), and he’ll make short work of Cool Ranch Doritos.