
Here you'll find bite-size tips, tricks, rants, insights and updates from the team and a peek behind the scenes of life here at I//A.
The Secret Ingredient in Trade Show Success: Follow Ups
It’s chili night! Thankfully, you found the perfect recipe. You got the ingredients. You followed directions perfectly. From the first bite, it’s clear: this is the best chili you’ve ever made.
The 5 Rings of B2B Marketing Strategy
The Summer Olympics are upon us! As athletes from around the world prepare to perform on the world stage, I’m reminded of the finesse and strategy that goes into preparation.
Google AI Overviews: An SEOverview
Google AI Overviews are here whether you like it or not. These new, AI-generated summaries appear at the top of the search results page to give users a quick breakdown of the topic. Why search, review sources and learn for yourself when you can “let Google do the Googling for you.”
Getting Started With Marketing Strategy
Building a marketing strategy starts with three questions: who is your target audience, what do you want them to think about you and what are your objectives with them?
How to Navigate a Brand Audit
Take a peek behind the curtain as this B2B marketing agency shows you how to conduct a successful brand audit for your company.
A Foolproof Guide to Using Humor in Marketing
A lot of companies use humor in their marketing, some better than others. Lucky for you, our digital strategist/comedian has a few tips to help you get started.
Designing A Baseball Team From the Dirt Up
We love brand building, and we love baseball. So we got to work designing a new own creativity-forward baseball team.
Every I//A Employee’s Top 5 Emojis
For years, clients, prospects and peers have asked for our top 5 emojis. All right already! Uncle! Here is each Ivor Andrew employee’s top 5 emojis.
HGTV Farmhouse Signage: Manufacturing Edition
How much do we love working with the manufacturing industry? We crammed some of its clichés and puns into farmhouse signs. No regrets. (Okay, some regrets)
Is AI the Future of SEO? An Ivor Andrew Investigation
AI is the talk of the digital world. I//A Digital Marketing Strategist Jack Baker puts ChatGPT to the test and explores its future impact on SEO.
Our 2023 Demo Reel Might Change How You Think About B2B Marketing
Our 2023 Demo Reel Might Change How You Think About B2B Marketing
A Foolproof, Pain-Free Guide to Giving Your New Agency Digital Account Access
Congratulations, you’ve partnered with an advertising agency. Now it’s time for the fun part: giving them access to all of your accounts. Just kidding. This onboarding process is not exactly fun. It takes up time, and any delays keep you from starting what’s really important.