B2C as Bad B2B

At Ivor Andrew, we’ve grown by helping B2B companies free themselves from the overuse of jargon, specs and far too much copy. In that time, we’ve seen every buzzword—and we still encounter them daily. 

So that got us thinking: what if some of the largest and most recognizable B2C brands started talking like the worst offenders in the B2B world? For Dunkin’, Tiffany & Co., McDonald's and Nike, it might look something like this.

There's a lesson here. You can (and should) be conversational and compelling in your marketing, even in B2B. The buying cycle might be longer and the purchase price might be exponentially higher, but the audience is as human as the people who queue in the Dunkin’ drive-thru every morning. Talk the way your audience talks and watch what happens. And if you need help with that, we’re here. Contact us anytime.