LASER PRECISION
GETTING THE WORD OUT ABOUT A WORLD CLASS METAL FABRICATOR
// THE PROBLEM
Laser Precision, a metal fabrication shop in the Chicago suburbs, possesses a true differentiator:
Of its 30,000 annual shipments, 99.92% are delivered on time. It’s a stupefying figure, and it’s made possible thanks to the company’s pairing of metal fabrication with data and analytics.
There were a couple problems when they asked us for help: their branding was inconsistent, and their website needed an update in a major way.
// THE SOLUTION
A brand and website that screams best of the best.
We gave Laser Precision an updated logo and a modernized website and print collateral. The website’s minimal and eye-catching home page focuses on two key differentiators, with video of processes and services playing behind the text.
Inside the site and throughout the updated capabilities brochure, the feeling is clear: this is a highly skilled and expert company that can be trusted.
// THE RESULT
Laser Precision keeps its work and its clients close to the vest, but here’s what we can share: they came to us hoping to land a new, large client to help diversify their portfolio. They’ve done that and then some.
Cameron Adams
Sales & Marketing Manager, Laser Precision
″The work we’ve done with Ivor Andrew has put us in the top tier of the industry. We have a presence and we stand out. That’s what we were lacking when we approached them in 2014. We thought we had a story, but we didn’t know how to tell it and talk about the team. For me, the payoff was our new brand look and feel that made us talk the talk and walk the walk. In 2018, our business was double what it was in 2014/2015.″
