EAGLESTONE EQUIPMENT
THE TOP OF THE LINE IN METAL FABRICATION
Eaglestone began as a local conveyor manufacturer and fabricator in St. Charles, Illinois. Due to an abundance of work ethic, integrity and talent, they grew too big for their former walls. Their custom conveyor systems are known for their food-grade quality, reliability and ergonomics.
We originally worked with Eaglestone for years, building strong relationships and giving them the marketing support they needed. Eventually, they restructured and deprioritized marketing, so we parted ways on good terms. In the years since, other marketing partners routinely let them down. So in 2023, they returned to Ivor Andrew—with a gorgeous and expansive Naperville facility and a need for a brand that fit the elite company they had grown to become.
“I’ve always respected the Ivor Andrew team and valued their work,” said Carmen Sammauro, President of Eaglestone Equipment. “They really understand our business and have an innate ability to help us communicate our value. Going from multiple sites to our core facility in Naperville was a catalyst to work with them again. Once we did, it brought instant relief and results.”
First up: Look like the company you’ve become. The Ivor Andrew team expanded Eaglestone’s brand guide and developed a visual personality that was true to Eaglestone while also giving them something to aspire to.
The updated Eaglestone brand is refined and restrained, conveying confidence and professionalism at all times.
"Coming back to Eaglestone, we didn't want to overhaul the brand -- just refresh it. We built off what was already working and tweaked the rest to match, focusing on Swiss-style typography and a heavy reliance on the brand colors. Our goal was to give the Eaglestone team a look that was professional, easy to use and provided room for fun and creativity." -Harrison Gerard, Ivor Andrew Art Director
Using the updated brand guide as a cornerstone, we redesigned the Eaglestone product catalog in a compelling and easy-to-navigate experience.
Room to Play
When Eaglestone wanted to create an in-house coffee brand to give out to employees and visitors, Ivor Andrew was tasked with creating the label.
Playing on 90s grunge imagery in honor of the company’s 1990s creation, the final label provides some unexpected fun and color in the Eaglestone headquarters.
An Unexpected Gift
As a thank you to loyal customers, Eaglestone sent an all-in-one planter pot. The pot itself was machined at Eaglestone, and the thank you card doubled as seed paper. A symbol of growth and the under-one-roof capability at the Eaglestone facility.
More To Come
The Eaglestone story mirrors our own in some interesting aspects. We both started small in the western suburbs of Chicago, and as years and decades passed, we learned that we had profitable and successful endeavors on our hands—thanks in large part to consistency, skill and work ethic.
We didn’t know if we would work with Eaglestone again, but we’re thrilled that we are. They are filled with humble, expert people who truly believe in the product and in the company. They’re a dream client in many ways.