EAGLESTONE EQUIPMENT
THE TOP OF THE LINE IN METAL FABRICATION
Eaglestone began as a local manufacturer and fabricator in St. Charles, Illinois, but due to an abundance of work ethic, integrity and talent, they grew too big for their former walls. Their custom conveyor systems are known for their quality, reliability and ergonomics.
We originally worked with Eaglestone from YEAR to YEAR, building strong relationships and giving them the marketing support they needed. Eventually, they restructured and deprioritized marketing, so we parted ways on good terms. In the years since, their other marketing partners routinely let them down. So in 2023, they returned to Ivor Andrew—with a gorgeous and expansive Naperville facility and a need for a brand that fit the elite company they had become.
“I’ve always respected the Ivor Andrew team and valued their work,” said Carmen Sammauro, President of Eaglestone Equipment. “They really understand our business and have an innate ability to help us communicate our value. Going from multiple sites to our core facility in Naperville was a catalyst to work with them again. Once we did, it brought instant relief and results.”
First up: the brand guide. The Ivor Andrew creative team developed a visual personality that was both true to Eaglestone while giving them something to aspire to.
The updated Eaglestone brand is refined and restrained, conveying confidence and professionalism at all times.
Quote from Harrison here on the updated Eaglestone brand
Showing Out at Trade Shows
PACK EXPO 2024 is one of the industry’s largest events, taking over Chicago’s massive McCormick Place in the Fall. The 2024 iteration was a perfect opportunity to present the updated Eaglestone brand to the packaging world, and the end result maximized their 20’ x 40’ booth.
Insert details here on booth components, reception, results.
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More To Come
The Eaglestone story mirrors our own in some cool ways. We both started small in the western suburbs of Chicago, and as years and decades passed, we learned that we had profitable and successful endeavors on our hands—thanks in large part to consistency, skill and work ethic.
We didn’t know if we would work with Eaglestone again, but we’re thrilled that we are. They are filled with humble, expert people who truly believe in the product and in the company. They’re a dream client in many ways.
TO ADD:
Logo before and after
Coffee Bag
Pot
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// THE RESULTS
The campaign is still going, but so far, it’s been a massive success for Hennig Power Protection.
So next time you hear someone say that no one wants to work in American manufacturing, point them toward Hennig Power Protection. They’re living proof, and the power play is still going.