FUJIFILM GRAPHIC SYSTEMS
FUJIFILM COLORS OUTSIDE OF THE LINES TO GAIN NEW MARKET ACCEPTANCE.
// THE PROBLEM
The Fujifilm name needs no introduction, but Fujifilm Graphic Systems does. That’s why they partnered with Ivor Andrew. The group manufactures and sells commercial printing equipment and accessories for various print industry segments. While they dominated one segment, many people in the packaging space were either unaware of them, or they were wondering what the company was doing there in the first place. So we got to work making this challenger brand a contender.
// THE SOLUTION
Fujifilm built its global influence on the strength of its groundbreaking work with color development. For decades, photographers and filmmakers have seen the difference Fujifilm makes on the final product. For our first project, we knew it was time to show that difference to the printing industry as well.
With FUJIFILM KNOWS COLOR, we give Fujifilm’s audience regular reminders that there’s no better option if you’re looking to save time, gain efficiency and create a healthy work environment for your people and the planet. And of course, if you’re looking for unbeatable color.
// THE RESULT
Through our integrated approach, we unveiled FUJIFILM KNOWS COLOR to the printing industry—and we continue to tout the brand’s confident voice and thoughtful design in both print and digital.
Fujifilm Graphic Systems is now consistently attributing its product line to the brand in all categories and growing as a relevant player in the packaging industry, and awareness surrounding what they’re capable of is growing by the day. We have the proof: in a recent automated email campaign via HubSpot, we netted Fujifilm millions in sales.
2x
LinkedIn audience
85.7%
Increase in total social media audience
40.6%
Increase on LinkedIn content impressions