Who could have possibly seen this one coming? Pay-per-click advertising is changing once again. Between the privacy concerns and cookie tracking opt-outs impacting our ability to collect data, and Google’s new campaign and changing keyword match types, the old ways of PPC may not be effective for much longer.

With digital marketing, everything is measurable. You can track a customer’s journey from how they first arrived at your website, what they did once they got there, each subsequent visit and every interaction with your sales team— all the way through to purchase.

Keyword research is the foundation of SEO and pay-per-click advertising. If you have the budget to make your ads appear for every keyword or the domain authority to climb to the top of the rankings for every piece you publish, then congrats on the job at Toyota or Samsung.

The worst B2B marketing cliché? It has to be “The best-kept secret.” There are tons of awful clichés, but this one is undoubtedly the worst. Don’t argue with me; I’m fully prepared to die on this hill.

Google's Universal Analytics is coming to an end. You're going to have to make this change regardless, but here are five reasons you should switch to GA4 right now. Giddy up.

Content marketing is much more than a buzzword. It’s a critical part of any successful manufacturing marketing strategy. Here’s how to do it right.

The ask was simple. At the end of each month, Audra was to email the Ivor Andrew staff with two reminders: 1) enter your time sheets, and 2) close your monthly tasks. She definitely did that. But she also did—how do I put this nicely—a whole lot more than that?

Doug Carter, creative director at I//A, is all too familiar with the pitfalls of underwhelming or stock photography. Here’s why you should always pony up for quality and original photos.

It starts with a vaguely hypothetical musing from on high: “We should start content marketing.” Thus decreed, it falls to the marketing team. What next?

For this hypothetical branding exercise, we imagined that Matsumura Fishworks approached us wanting to distance itself from Mr. Sparkle. It landed in 1997, after all. So, the Ivor Andrew design team got to work giving the company a visual identity that could carry it through the 21st century.

We’re back to complain about more license plate designs. You might remember our gripe about how our home state has the single worst license plate in the country. Well, now we’re looking at you, California. Or more specifically, your utter failure of a license plate.

At Ivor Andrew, we’ve built a business by helping our B2B clients free themselves from the overuse of jargon, specs and far too much copy. In that time, we’ve seen every buzzword and we still encounter them daily.