The right marketing strategy for B2B challenger brands can disrupt markets and redistribute attention and buying decisions in their favor.  Here are four keys to getting started.

Whether you’re an IMTS novice or old-timer like me, here are five questions to ask yourself as you formulate your plans for the remainder of 2020 and beyond.

Manufacturing Legacy is a passion project at Ivor Andrew. Our business runs thanks to clients who make tangible, world-shaping things, and the video series is a way we can give back in some small way. Now that we’re 8 episodes in, it seemed like a good time to publish a start-to-finish guide on how a Manufacturing Legacy video is made.

Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune…

Well, well, well. You love to write and you’re pretty sure you’re good at it. There’s a profession that actually pays you, my friend: copywriting. But what is it?

You’re working hard. But your regular scheduled programming has been interrupted. The stock market is in a free fall. Restaurants and bars have closed their dining rooms. Travel is being limited left and right. And you can't find decent TP within 10 miles of your house.

I’ve been the technical content director at Ivor Andrew for a couple years, but before I took the job, I spent more than two decades in sales and marketing at Enshu, a Japan-based machine tool manufacturer. This means I planned, executed and followed up on 11 IMTS exhibits.

I sent out an office wide email asking everyone for their weirdest Thanksgiving experiences. Some had some good stories, some were all, “My life is perfect. I come from a long line of master pie makers and I die from pie consumption every year and I love it!” Some of these are real, and some are made up. The question is…which ones?

You should consider Twitter as part of your marketing strategy. But since you’re most likely already on Twitter, maybe it’s time to reconsider its value and how you can level up on this social platform. In order to stand out from others, consider examples from these seven brands and how they…

“We’re going to put your writing skills to the test,” says Doug, my new creative director. As my facial expression freezes out of fear, he presses on. "Write about your findings on what it's like to be a client of Ivor Andrew, and then to start working for them.”

If you’re just starting out with cell phone photography, you should try to master these simple tips and tricks before anything else. For the sake of capturing quality visual content for use in social media marketing, there are a few guidelines that will help…

Over the course of my career, I’ve been asked “What makes a great client?” consistently. I’ll get to that in a bit. But first, a horror story. I call it Lack of Trust. Ask any Creative Director at any agency or design firm around the world what their biggest blockage to the creative artery is, and they’ll tell you it's…