DN SOLUTIONS
IGNITING A GLOBAL MANUFACTURING BRAND
// THE CHALLENGE
Give bravado to a company that could back it up.
During our first meetings with DN Solutions (formerly Doosan Machine Tools), we picked up on a key theme: the Korea-based manufacturer is and always has been second fiddle to its competitors in Japan. At least, that’s what we were told.
But we also had a more exciting takeaway: thanks to relentless R&D—a Korean staple in companies like Samsung, LG and Hyundai—DN had caught up. So quickly, in fact, that their own employees didn’t even realize it yet.
The company needed and deserved a confidence boost. Performance-per-dollar, DN machines just might be the best option in the world. It was time to act like it.
// THE SOLUTION
Two words: Machine Greatness
DN’s memorable brand promise is two things at once. First, it’s a boast. These are great machines. Second, it’s a challenge. With Doosan, you can machine great things.
For years, we’ve supported this brand promise on a global scale, working with DN Solutions offices in Pine Brook, New Jersey and Seoul, South Korea. The countless hours of strategy and creative have served as a consistent reminder—to end users, distributors and DN employees alike—that this is not the company it once was. It’s elite, and it’s getting even better with remarkable speed.
WEBSITE DESIGN
MACHINE GREATNESS CAMPAIGN
527%
Social media audience growth in less than four years
10x
Reach and engagement growth in first three years
#5 to #3
in global market share,
2017-2020.
// THE RESULT
Market share for the win.
The @dnsolutionsamerica Instagram channel, backed by a pipeline of content from ecstatic end users, went from zero to 25,000 followers in just a few years. The brand is now known for its visual and vocal identity that stands out from everything else in the manufacturing industry.
But the biggest win of all is the tangible bump in revenue.
When we began our relationship with Doosan in 2017, they had a 5th place market share. By the end of 2020, the company had rocketed to 3rd. And, in true DN fashion, they’re not slowing down anytime soon.
