Optimo Hats

If you browse the Optimo website or their store in downtown Chicago, you’ll quickly come to the same conclusion we did: This is the best hat you will ever wear.

Their shop is a total throwback. Rare tools from all over the world come together to create a one-of-a-kind workshop. In an increasingly disposable world, Optimo hand-crafts hats that last. Each one forms itself to its person, becoming part of their wardrobe, lifestyle, and personality.