How do you know if your brand is strong? If you can relate to any of the common problems below, it may be time to diagnose your business with a brand audit.

It's Halloween. And Alex, our designer, can really draw. So get ready for the worst horror movie villains that ended up on the cutting room floor….

"So the first time you hear the concept of Halloween, you can't process it. What did you say? Who's giving out candy? EVERYONE THAT WE KNOW IS JUST GIVING OUT CANDY. What!? When is this happening? Take me with you! I'll do anything you want... I can wear that."
- Jerry Seinfeld

Last week, two companies launched their rebrand campaigns. Who did it best? We battle them head to head. Doughnuts vs diets. Weight loss vs chocolate sauce. Let’s get it on!

On the hunt for new marketing opportunities, are ya? We get it. Our clients are always looking for new ways to increase their social reach, bolster engagement and strengthen their brand perception. Some companies…

So you want to be a Creative Director, huh? You want my job? It’s not as Don Drapery as you might think, but it is filled with awesomeness. 10 a.m. office bourbons aside, most everyone in this role will describe…

If you have never asked that question, your brand identity is likely not what it could be. The right visual strategy tells people that you're trustworthy, or fun, or relaxing, or tough. Basically, that you are worth doing business with…

Toys ‘R’ Us has not had a good 2018. From store closings and going-out-of-business sales to the death of founder Charles Lazarus just one week after the toy store announced it would start liquidating…

This was me, much of last weekend: “Is it good enough? Does it show us in the best light? Do we look like idiots? Where is it going and what is it going to do for our brand? What about the time we have into it already? What about our expenses? Ugh. It’s fine, we can fix it. No, it’s not fine. No, it’s not fixable.”…

For the past decade, I’ve given words (or “copy” if you want to get all fancy) to designers who make them look beautiful. As of today, not one designer has killed me and only two have threatened my life. I know! I’m great!…