Here you'll find bite-size tips, tricks, rants, insights and updates from the team and a peek behind the scenes of life here at I//A.

 
Keith Booton Keith Booton

We Played Bingo at IMTS—with Marketing Clichés

One thing has always surprised me about the show: Exhibitors spend thousands of hours developing their products and up to millions of dollars on their exhibits, yet many seemingly take only minutes to choose an overused cliché for their corporate messaging…

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Ivor Andrew Ivor Andrew

Hi, I’m Steph. This is my stuff.

Steph Behrens is an account supervisor at Ivor Andrew. Here’s her contribution to our Stuff Series—things that help explain who we are and what makes us go…

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Ivor Andrew Ivor Andrew

How to Make Your Print Ad Stand Out

We make a living by helping our clients get noticed. We’ve crafted heaps of industrial print ads in our 14+ years, and we’ve accrued some valuable best practices in that time. Today, we’d like to share…

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Luke Trayser Luke Trayser

Our Sr. Copywriter's Best Copywriting Tip

We’ve all been assigned something we have no interest in, be it an essay at school or a project at work. If you’re anything like me, these tasks cause you to go into full zombie mode…

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Ivor Andrew Ivor Andrew

Our Video Shoot On The Other Side Of The World

This February, Keith (I//A president) Stu (I//A videographer) and I set out to Japan to film a video for one of our clients, Enshu USA. Their global facilities are overseas, and we were given the opportunity to tell their…

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Ivor Andrew Ivor Andrew

Ivor Andrew Wins 2016 ADDY Award

The American Advertising Federation’s ADDY Awards, with over five million entries every year, is the largest advertising competition in the world. The Chicago region of the AAF received…

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Ivor Andrew Ivor Andrew

Passion Meets Innovation

Jobsite Supply wanted to introduce themselves to customers in a different way. To distinguish Jobsite Supply from other multinational construction companies, we decided to highlight, above all else, the…

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