AI is the talk of the digital world. I//A Digital Marketing Strategist Jack Baker puts ChatGPT to the test and explores its future impact on SEO.

Who could have possibly seen this one coming? Pay-per-click advertising is changing once again. Between the privacy concerns and cookie tracking opt-outs impacting our ability to collect data, and Google’s new campaign and changing keyword match types, the old ways of PPC may not be effective for much longer.

With digital marketing, everything is measurable. You can track a customer’s journey from how they first arrived at your website, what they did once they got there, each subsequent visit and every interaction with your sales team— all the way through to purchase.

Google's Universal Analytics is coming to an end. You're going to have to make this change regardless, but here are five reasons you should switch to GA4 right now. Giddy up.